No-fluff startup growth strategies
I don’t just point out problems — I fix them, quickly.
Growth for Founders Who Want More Than Buzzwords.
Align your tech, your message, and your market—without wasting time or guessing what works.
→ For tech and service founders making less than $300K/year
→ In business 1–5 years and ready to scale
→ Want simple, fast, personalized strategy—not theory
Let’s audit your path to profitable growth — fast.
After working with over 300 early stage startups and delivering more than 600 hours of sales and business live workshops, I realized something…
Most founders aren’t failing because of bad ideas.
They’re stuck because:
• Their message doesn’t click with the right buyers
• Their offers don’t show up at the right time, in the right place
• Their team is confused, their tools are scattered, and AI just adds to the overwhelm
And while most consultants pile on strategy and spreadsheets, I do something different.
I step into your shoes and guide you through simple, fast, no-fluff decisions that unlock clarity and traction.
When you work with me, you don’t just get audits and frameworks.
You get a second brain that:
→ Explains complex things simply
→ Surfaces problems gently—but solves them fast
→ Moves you from “stuck” to “strategy in action”
→ Cares about your life, not only your business
About Sandra
Your Strategic Growth Partner
I’m Sandra Cinq-Mars, a trilingual business strategist passionate about helping founders and entrepreneurs design businesses—and lives—they love.
With a Bachelor’s in Business Administration (major in Finance) from Bishop’s University and a postgraduate diploma in innovation and design thinking from Emeritus (MIT, Dartmouth, Columbia), I’ve supported over 300 startups and delivered more than 600 hours of training.
My journey began in 2013 when I was selected from 1,000 applicants to join The Next 36 acceleration program in Toronto. Since then, I’ve worked with various tech startups as a director of sales and marketing before launching my consulting services in 2017.
Clients often refer to me as their “second brain,” appreciating my ability to simplify complex challenges, provide actionable solutions, and communicate with empathy. Whether it’s refining your sales pitch, aligning your marketing strategies, or integrating AI into your operations, I’m here to guide you every step of the way.
Beyond business, I’m a new mom who has intentionally designed a life that balances professional fulfillment with personal joy—living in the mountains, hiking daily with my dog, and cherishing time with my family.
How I can contribute to your business
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For early-stage companies with a good idea—but unclear messaging, go-to-market plan, or traction story.
Built for founders who want traction—not more to-dos.
Common challenges
Difficulty explaining your offer in a way that clicks with real buyers.
Uncertainty on whether your pricing, channels, or messaging make sense.
Sales feel unpredictable, take a lot of work, and your systems are not optimal
You know your product has value, but your team doesn’t know how to show it to your clients
What we do together
Audit your pitch with fresh eyes to make it compelling and clear
Strengthen your story with the right blend of vision, traction, and market logic.
Refine your Go-To-Market plan based on what works for businesses like yours—no cookie cutter fluff.
Refine your positioning so it’s easy to understand and hard to ignore.
Build quick feedback loops to test value fast and adjust before burning time and money.
Focus on depth, not features—solve real pain, not just add tools.
What you’ll get:
Go-to-market strategy summary document, to use as a sales playbook with your team and new hire
Scripts for your sales pitch and emails communications
Clearer path to reaching your sales goals, leading to more confidence in the future of your startup
Alignment with your sales and marketing teams
Processes that are optimal with the tools you have in place, or a better idea of which one to set up
The Strategic Growth Audit — $997 CAD
Most early-stage founders spend way more than that on trial-and-error, bad hires, or shiny tools they don’t need. This isn’t a generic report—it’s clarity, positioning, messaging, and an action plan tailored to your business.
Get clarity, confidence, and a go-to-market strategy you can use immediately.
Here’s how it works
Book your audit → 3 hours + Go-to-market doc
We meet live to discuss your sales pitch, positioning & priorities
You leave with clarity, messaging, and an action plan
That’s it. No retainer, no fluff, just traction.
Your next step
→ Visit my Getting Started page
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For whom this service is built
Tech, B2B, or service startups pitching to investors, clients, or accelerators.
Founders who want fast, honest, and action-driven feedback on their current pitch.
Entrepreneurs who know their product is strong but feel their presentation isn’t landing the way it should.
Founders who want to stop pitching about themselves and start pitching to what their audience actually cares about.
Common challenges I help you fix
Your pitch makes sense in your head, but it’s not clear to your audience.
You’re sharing too much information without a clear hierarchy.
You’re talking too much about your product and not enough about the pain you solve.
Your pitch isn’t aligned with what investors or clients are truly looking for.
Your slide deck isn’t fully supporting your story.
What we do together
After purchasing, you’ll fill out a 5-question intake form to help me understand your target audience and key challenges.
You’ll book a 1.5-hour live session with me via Zoom.
During the session:
You deliver your current pitch (5–10 minutes) as if it were a real presentation.
I immediately give you feedback, and we reconstruct your pitch live:
Redefine the narrative flow to hook and hold attention.
Reframe your messaging to align with your customer’s or investor’s real needs.
Build a clear, fluid, and impactful story.
We work directly inside your presentation to maximize clarity, persuasion, and emotional impact.
What you’ll get after the session
A reconstructed pitch — ready to deliver to investors or customers.
A clear story structure focused on solving real problems (not just showcasing your product).
Actionable tips to improve your verbal delivery and visual storytelling.
Renewed confidence for your next meetings — because you’ll know exactly what to say, how to say it, and why it matters.
Price: 297 $ CAD
Instant access after purchase: Intake form + booking link for your live call.
Your next step:
→ Visit my Getting Started page
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Workshops designed to turn strategy into action — fast.
Who I work with:
I specialize in helping early-stage startups and small B2B teams (tech, service, SaaS) who are ready to stop guessing and start growing.
My workshops are built for teams who want:
Clearer go-to-market strategies
Stronger sales pipelines and client acquisition methods
More compelling sales or investor pitches
A better organized CRM and follow-up process
Popular Workshop Topics Include:
Go-to-Market Strategy Sprint
Product-Market Fit Discovery
Sales and Investor Pitch Reconstruction
CRM and Sales Pipeline Optimization
Workshop Formats:
90-minute intensive sessions (virtual or in-person)
Half-day strategy sprints for teams (ideal for off-sites or team kickoffs)
Fully interactive: real cases, templates, action plans ready to implement
Ideal for:
Startup founders and teams under $500K ARR
Incubators, accelerators, or entrepreneurship programs
Early B2B companies who need to sharpen their offer, sales process, or growth path
Your next step
→ Let’s design a workshop that moves your team forward.
→ Contact me About Workshops
The real impact of my work
On your business
→ More clarity, less spinning wheels
→ Better alignment across your product, pitch, and team
→ A stronger foundation to grow, raise, or scale
On you, as a founder
→ Less stress from vague goals or messy execution
→ The mental space to lead, not just react
→ Clear next steps, not a pile of “maybes”
Valued Partners
FAQs
Why would I need another consultant?
Because you don’t need more theory—you need traction.
I’m not here to hand you a 40-page strategy you’ll never use. I work with you like a second brain: I simplify, prioritize, and turn complex challenges into real action. Most founders I work with already have the answers—they just need clarity, structure, and momentum to act on them.
What if I’m still figuring things out and don’t feel “ready”?
That’s exactly when we should talk.
Waiting until things are “clear” often just means staying stuck. I work with founders early—before the big hires, before the rebrands—because a few key decisions made with the right support can save you months of backtracking. You don’t need to have it all figured out. You just need a smart, calm guide to help you move forward.
I don’t know you yet—can I learn more before buy one of your services?
That’s completely fair—and smart.
If we haven’t worked together yet, I invite you to explore one of my free or low-cost recorded workshops. These are practical, jargon-free sessions that show you exactly how I work: clear, structured, and action-oriented.
You’ll get a real taste of how I:
• Simplify complex business decisions
• Help you move forward without overwhelm
• Use real examples, not theory, to support your growth
Check out the available workshops below and start right away.
Ready to move from “figuring it out”
to “we’ve got a plan”?
Whether you’re refining your offer, exploring AI, or getting serious about growth—let’s map the next steps together.