No-fluff startup growth strategies
I don’t just point out problems — I fix them, quickly.
Growth for Founders Who Want More Than Buzzwords.
Finally… a proven way to align your tech, your message, and your market—without wasting time or guessing what works.
✅ For tech and service founders making less than $300K/year
✅ In business 1–5 years and ready to scale
✅ Want simple, fast, personalized strategy—not theory
Let’s audit your path to profitable growth — fast.
After working with over 300 early stage startups and delivering more than 600 hours of sales and business training, I realized something…
Most founders aren’t failing because of bad ideas.
They’re stuck because:
• Their message doesn’t click with the right buyers
• Their offers don’t show up at the right time, in the right place
• Their team is confused, their tools are scattered, and AI just adds to the overwhelm
And while most consultants pile on strategy and spreadsheets, I do something different.
I step into your shoes, see your business like a second brain, and guide you through simple, fast, no-fluff decisions that unlock clarity and traction.
About Sandra
Your Strategic Growth Partner
I’m Sandra Cinq-Mars, a trilingual business strategist passionate about helping founders and entrepreneurs design businesses—and lives—they love.
With a Bachelor’s in Business Administration (major in Finance) from Bishop’s University and a postgraduate diploma in innovation and design thinking from Emeritus (MIT, Dartmouth, Columbia), I’ve supported over 300 startups and delivered more than 600 hours of training.
My journey began in 2013 when I was selected from 1,000 applicants to join The Next 36 acceleration program in Toronto. Since then, I’ve worked with various tech startups as a director of sales and marketing before launching my consulting services in 2017.
Clients often refer to me as their “second brain,” appreciating my ability to simplify complex challenges, provide actionable solutions, and communicate with empathy. Whether it’s refining your sales pitch, aligning your marketing strategies, or integrating AI into your operations, I’m here to guide you every step of the way.
Beyond business, I’m a new mom who has intentionally designed a life that balances professional fulfillment with personal joy—living in the mountains, hiking daily with my dog, and cherishing time with my family.
When you work with me, you don’t just get audits and frameworks.
You get a second brain that:
✅ Explains complex things simply
✅ Surfaces problems gently—but solves them fast
✅ Moves you from “stuck” to “strategy in action”
✅ Cares about your life, not just your LinkedIn
How I can contribute to your business
Go-To-Market Strategy Audit and Coaching
For early-stage companies with a good idea—but unclear messaging, go-to-market plan, or traction story.
Built for founders who want traction—not more to-dos.
Common challenges
→ Difficulty explaining your offer in a way that clicks with real buyers.
→ Uncertainty on whether your pricing, channels, or messaging make sense.
→ Sales feel unpredictable, take a lot of work, and your systems are not optimal
→ You know your product has value, but your team doesn’t know how to show it to your clients
What we do together
→ Audit your pitch with fresh eyes to make it compelling and clear
→ Strengthen your story with the right blend of vision, traction, and market logic.
→ Refine your Go-To-Market plan based on what works for businesses like yours—no cookie cutter fluff.
→ Refine your positioning so it’s easy to understand and hard to ignore.
→ Build quick feedback loops to test value fast and adjust before burning time and money.
→ Focus on depth, not features—solve real pain, not just add tools.
What you’ll get:
→ Go-to-market strategy summary document, to use as a sales playbook with your team and new hire
→ Scripts for your sales pitch and emails communications
→ Clearer path to reaching your sales goals, leading to more confidence in the future of your startup
→ Alignment with your sales and marketing teams
→ Processes that are optimal with the tools you have in place, or a better idea of which one to set up
The Strategic Growth Audit — $997 CAD
Most early-stage founders spend way more than that on trial-and-error, bad hires, or shiny tools they don’t need. This isn’t a generic report—it’s clarity, positioning, messaging, and an action plan tailored to your business.
Get clarity, confidence, and a go-to-market strategy you can use immediately.
Here’s how it works
Book your audit → 3 hours + Go-to-market doc
We meet live to discuss your sales pitch, positioning & priorities
You leave with clarity, messaging, and an action plan
That’s it. No retainer, no fluff, just traction.
The Real Impact
On your business
→ More clarity, less spinning wheels
→ Better alignment across your product, pitch, and team
→ A stronger foundation to grow, raise, or scale
On you, as a founder
→ Less stress from vague goals or messy execution
→ The mental space to lead, not just react
→ Clear next steps, not a pile of “maybes”
FAQs
Why would I need another consultant?
Because you don’t need more theory—you need traction.
I’m not here to hand you a 40-page strategy you’ll never use. I work with you like a second brain: I simplify, prioritize, and turn complex challenges into real action. Most founders I work with already have the answers—they just need clarity, structure, and momentum to act on them.
What if I’m still figuring things out and don’t feel “ready”?
That’s exactly when we should talk.
Waiting until things are “clear” often just means staying stuck. I work with founders early—before the big hires, before the rebrands—because a few key decisions made with the right support can save you months of backtracking. You don’t need to have it all figured out. You just need a smart, calm guide to help you move forward.
I don’t know you yet—can I learn more before booking the audit?
That’s completely fair—and smart.
If we haven’t worked together yet, or you’re not sure if the Strategic Growth Audit is right for you, I invite you to explore one of my free or low-cost recorded workshops. These are practical, jargon-free sessions that show you exactly how I work: clear, structured, and action-oriented.
You’ll get a real taste of how I:
• Simplify complex business decisions
• Help you move forward without overwhelm
• Use real examples, not theory, to support your growth
Check out the available workshops below and start right away.
You can come back for the full audit when it feels right.
Ready to move from “figuring it out”
to “we’ve got a plan”?
Whether you’re refining your offer, exploring AI, or getting serious about growth—let’s map the next steps together.